Component

MA Public Opinion and Political Behaviour
MSc International Marketing and Entrepreneurship options

Year 1, Component 07

Options from list
BE253-7-SP
Creating and Managing the Digital Entrepreneurial Organisation
(15 CREDITS)

This module helps you to identify and understand the main business functions that can support an entrepreneur when determining whether there is sufficient opportunity to launch a new venture.  You acquire the critical, transferable and practical skills required to create or manage a new or entrepreneurial organisation. You explore how new businesses are developed and managed, including spin-offs from large firms and social enterprises, and learn how to identify new business opportunities. Topics include: idea generation; the development of business models; networking; marketing; finance; human resource management; customer relationship management and driving growth.

BE267-7-AU
The International Business Environment
(15 CREDITS)

Gain an advanced understanding of the external context within which international businesses operate, and the opportunities and challenges this poses to entrepreneurial firms, large and small. You are introduced to key international trade theories and practices, and the application of these to the study of entrepreneurship. You also discuss the external challenges facing international firms, particularly economic, financial, political-legal, technological and cultural challenges.

BE273-7-SP
Innovation Management
(15 CREDITS)

This module explores how organisations use innovation to gain a competitive advantage by capitalising on organisational, market and technological change. You examine how innovation strategies are developed and managed and acquire the knowledge and skills needed to manage innovation at operational and strategic levels.

BE283-7-AU
Financial Analysis and Decision Making
(15 CREDITS)

This module equips you with a practical and critical understanding of financial analysis and the decision making of divisional and functional managers. You explore topics such as financial accounting, management accounting and financial management, including how to prepare financial accounts. You learn how accounting information is used to plan, monitor and make decisions and how financial statements can be used to infer business performance.

BE460-7-SP
Organisation and Leadership in a Globalised World
(15 CREDITS)

Examine past and new approaches in relation to the study of organisations and draw relevant connections between organisational theory and practice and other sub-disciplines of management, sociology, and economics, where issues of learning, collaboration and networks are given particular attention. You explore the role of people and human behaviour alongside the study of systems, functions, and models.

BE463-7-AU
Sustainable Business
(15 CREDITS)

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